Contact Management - CRM

 

Overview

For customers today the options for conducting business are opening up with many organisations now extending their reach via e-mail and the Internet. However the advent of these new communications channels is making it much more complex for organisations to develop their customer interaction strategies and also effectively manage these diverse media.

But CRM is not just about the technology, in it's pure sense CRM is a fundamental philosophy which needs to be a core element of an organisations strategy. Our proposition has been built around a widely accepted three CRM layer model, which will enable the organisations to deliver more effective customer service.

• Interaction - Empower the customer - make each interaction

  relevant

• Operational - Empower the employee - make each interaction

  effective

• Analytical - Empower the organisation - learn from every

  interaction

It encompasses they key issues of people, process and technology which helps us to design and implement effective CRM solutions. So behind each of these CRM layers there is a range of services and technologies which can be implemented according to the individual customers requirements.

Siemens offers one of the most comprehensive portfolios of CRM products and services available in the UK. Our CRM portfolio builds on our experience in the contact centre market and our established partnerships with leading CRM vendors enable us to integrate complete solutions in line with a customers existing infrastructure and business requirements.